Bisnis Kopi yang Tak Terduga
The Unexpected Coffee Business
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Setelah bekerja lima tahun di sebuah perusahaan multinasional, Rina merasa hidupnya monoton.After working for five years in a multinational company, Rina felt her life was monotonous. Suatu hari, pamannya yang memiliki kebun kopi di dataran tinggi Jawa Barat mengajaknya berbisnis.One day, her uncle who owned a coffee plantation in the highlands of West Java invited her to go into business.
Awalnya Rina ragu karena ia tidak tahu apa-apa tentang kopi, tapi semangat pamannya membuatnya tertarik.At first Rina hesitated because she knew nothing about coffee, but her uncle's enthusiasm made her interested. Mereka mulai dengan menjual kopi spesial secara online dari apartemen kecil Rina di Jakarta.They started by selling specialty coffee online from Rina's small apartment in Jakarta. Tak disangka, dalam enam bulan penjualan mereka meningkat tajam berkat cerita menarik tentang asal-usul biji kopi yang mereka bagikan di media sosial.Unexpectedly, within six months their sales increased sharply thanks to the interesting stories about the origin of the coffee beans that they shared on social media. Kini Rina tidak lagi merasa terjebak dalam rutinitas kantor, melainkan bangga membangun bisnis yang memberi dampak pada petani kopi lokal.Now Rina no longer feels trapped in the office routine; instead she is proud to be building a business that makes an impact on local coffee farmers.
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